Privacy policy

1. Introduction

Birdworld Ltd (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly and in accordance with the General Data Protection Regulation 2018 (“GDPR”) and applicable privacy laws. We understand the importance of keeping your personal data safe, private and secure and any personal information that you share with us is treated with the utmost security and confidentiality.

We have published this policy to explain how we collect, use, store and protect your personal information relating to visitors, members, bird adopters, experience participants, employees, agency workers, volunteers, job applicants and contractors.

2. Who We Are

We are Haskins Group Limited, a company registered in England (Company No 03901816).

The registered address is Haskins Head Office Building, Longham, Ferndown, Dorset BH22 9DJ.
The group incorporates:

• Haskins Garden Centres Limited (Company No 03368084)
• Birdworld Limited (Company No 00601922)

Birdworld Ltd is listed on the Information Commissioner’s Register under numbers ZA357703.

All comments, queries or requests relating to our use of your personal information are welcomed:

• By e-mail – privacy@haskins.co.uk
• By post – Data Protection Officer, Haskins Garden Centres Ltd, Head Office Building, Longham, Ferndown, Dorset BH22 9DJ

If you have any questions about this Privacy Notice, please contact the Data Protection Officer using the contact details above.

3. Information We Collect

Visitor Information:

We may collect:

• Name, address and contact details
• Date of Birth (where required)
• Membership details
• Animal Adoption details
• Event registrations
• Booking information
• Feedback and survey Reponses
• Account login credentials
• Customer service enquiries
• Marketing preferences

Purchase Information:

We may collect:

• Products purchased
• Order history
• Returns and refunds information
• Transaction records

Membership Information:

If you become a member, we may collect:

• Membership number
• Membership level
• Renewal dates
• Visit history
• Membership benefits usage
• Household membership details

Bird Adoption Information:

If you adopt a bird through our adoption scheme, we may collect:

• Contact information
• Adoption records
• Linked bird information
• Renewal information
• Gift recipient details (where applicable)

Experience and activity Bookings Information:

Where visitors book experiences, we may collect:

• Booking details
• Participant information

Volunteer Information:

We may collect information relating to volunteers including:

• Contact details
• Availability
• Skills and qualifications
• Training records
• DBS or safeguarding information where applicable

Online Information:

When you use our website or app, we may collect:

• IP address
• Device information
• Browser type
• Operating system
• Location information (if enabled)
• Website usage data
• App usage data
• Cookie and tracking information

Employee and Recruitment Information:

We may collect and process information relating to employees, workers, contractors and job applicants, including:

• Name, address and contact details
• Date of birth
• National Insurance number
• Right to work documentation
• Recruitment and applicant information
• Employment history and qualifications
• Payroll and pension information
• Bank account details
• Absence and sickness records
• Performance and training records
• Disciplinary and grievance records
• Emergency contact details
• DBS or safeguarding information where applicable
• CCTV images where applicable
• IT system and device usage records

Some information may be classified as special category personal data, such as health information required for employment-related obligations.

CCTV & Facewatch:

Birdworld operates CCTV for:

• Crime prevention
• Security
• Customer and employee safety

4. How We Use Your Information:

We use your information to:

Visitor and Membership Services:

• Process ticket purchases
• Contact visitors regarding bookings
• Manage memberships
• Administer renewals
• Provide member benefits
• Provide information about Birdworld
• Manager customer accounts

Bird Adoptions:

We use information to:

• Manage adoption programmes
• Send adoption packs and updates
• Administer renewals
• Communicate information relating to the adopted birds
• Provide conservation-related communications

Experience and Events:

We use information to:

• Manage bookings
• Ensure participant safety
• Accommodate accessibility requirements
• Contact visitors regarding bookings
• Manage attendance and event administration

Donations and Fundraising:

We use information to:

• Process donations
• Acknowledge supporter contributions
• Manage fundraising campaigns
• Communicate conservation and charitable activities

Improve Customer Experience:

• Personalise offers and promotions
• Provide product recommendations
• Improve our attraction and website
• Analyse purchasing trends

Customer Service:

• Respond to enquiries
• Handle complaints
• Provide after-sales support

Employees, Workers and Job Applicants:

• Recruit and assess candidates
• Manage employment contracts
• Process payroll and pensions
• Administer benefits
• Manage performance, training and career development
• Equality monitoring
• Meet health and safety obligations
• Manage absence and wellbeing support
• Conduct workforce planning
• Protect company systems and assets
• Comply with legal and regulatory obligations

Marketing:

Where permitted by law, we may use your information to:

• Send newsletters
• Send promotional offers
• Notify you of events and competitions
• Provide personalised marketing

You can opt out of marketing at any time.

Legal and Security Purposes:

We may use your information to:

• Prevent fraud
• Detect criminal activity
• Protect our systems
• Meet legal obligations

5. Our Legal Basis for Processing

Under UK GDPR ruling, we rely on one or more of the lawful bases:

6. Marketing Communications

We may send marketing communications by email, SMS or post where:

• You have consented, or
• We are legally permitted to contact you about similar products and services

You can unsubscribe at any time by:

• Clicking the unsubscribe link in emails
• Adjusting customer account settings on website
• Contacting us directly using privacy@haskins.co.uk email

Opting out of marketing does not affect transactional communications relating to your orders or account.

We may send updates relating to memberships, bird adoptions, conservation projects, fundraising initiatives, events and visitor experience where permitted by law.

Service related communications relating to memberships, adoptions, bookings or donations are not considered marketing and may continue even if you opt of promotional communications.

7. Cookies and Tracking Technologies

Our website and app use cookies and similar technologies. These help us to:

• Operate our website
• Remember preferences
• Measure website performance
• Improve customer experience
• Deliver targeted advertising

For further information is available in our Cookie Policy that can be found on our website.

Employees using company computer systems, intranet services or staff applications may also be subject to system monitoring, logging and security controls designed to protect business operations and information assets.

8. Sharing Your Information

We do not sell personal information.

We may share your information with trusted third parties including:

• Third party ticket providers
• Payment processors
• Payroll and pension providers
• HM Revenue & Customs (HMRC)
• Occupational health providers
• Employment related providers
• IT and hosting providers
• Marketing service providers
• Analytics providers
• Regulatory authorities where required by law

All third parties are required to protect personal information appropriately.

9. International Transfers

Some of our suppliers may process data outside of the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, including:

• UK Internation Data Transfer Agreements
• Adequacy regulations
• Approved contractual safeguards

10. Security

We take reasonable technical and organisational measures to protect personal information, including:

• Access controls
• Encryption
• Secure payment processing
• Monitoring and logging
• Staff training
• Security testing

Whilst we work hard to protect information, no method of transmission or storage is completely secure.

Access to employee information is restricted to authorised personnel with a legitimate business need. Employment records are protected through role-based access controls, security monitoring and data retention controls.

11. How Long We Keep Information

We only retain personal information for as long as necessary. Retention periods may vary depending on:

• Legal requirements
• Tax obligations
• Contractual obligations
• Operational needs

When information is no longer required, it is securely deleted or anonymised.

12. Children’s Privacy

Many of our activities are enjoyed by families and children. Where personal information relating to children is collected, we take appropriate measures to ensure it is processed lawfully and securely. In some circumstances, parental or guardian consent may be required.

13. Photography and Filming

We may take photography or video recordings within our attraction for marketing, promotional, educational or operational purposes. Signage will be displayed where appropriate and individuals may request information about how the imagery is being used.

14. Conservation and Education Activities

We may process information relating to educational visits, conservation programmes, schools, community groups and research activities in accordance with applicable data protection legislation.

15. Your Rights

Under UK GDPR, you have rights regarding the personal data we process about you, including:

• Access to your personal information
• Correction of inaccurate information
• Deletion of personal information in certain circumstances
• Restriction of processing
• Data portability
• Objection to processing
• Withdraw of consent
• Objection to direct marketing

To exercise your rights, contact us using the details in this policy

16. Verifying Your Identity

When you exercise one of your rights under GDPR, we are required by law to use all reasonable measures to verify your identity before we can action the request. This will be in the form of supplying a utility bill and photographic evidence such as passport or driving licence.

17. Complaints

If you have concerns about how we handle personal information, please contact us first.

You also have the right to lodge a complaint with:

Information Commissioner’s Office (ICO)

Website: https://www.ico.org.uk

Tel No: 0303 123 1113

18. Policy Review

We keep our Privacy Policy under regular review and the latest version will always be available on our website.